Girls love the bug and Dudes prefer Bugatti. Attracted by its tag price and practicality, ladies are much more likely to buy a Volkswagen Beetle than every other car. Men, however, opt for the extra masculine GM trucks and pricey luxurious recreation vehicles.
Although only 36% of new automobile customers are ladies, they account for fifty six percent of new Volkswagen Beetle owners.
“It’s cheap to keep and own. It gets desirable gas mileage. It’s sensible to get around in large cities yet it is elegant to drive in hip metropolitan areas.